We worked with Andersen to create a virtual reality showroom for their Windows Pro Division. It'll complement their physical showroom in Bayport. In the first phase, we'll establish a functional baseline and foundation for a fully realized VR product. The final product will be developed on the Unreal engine and use HTC Vive Pro hardware for a photorealistic experience.
We designed a highly realistic and intuitive VR experience:
• Provide a quality customer journey to explore Andersen Windows' product range and design options.
• Facilitate interactive co-creation among homeowners, builders, architects, and designers.
• Create a strong interest in Andersen products during the selection process.
• Change the window and patio door selection process to enhance brand recognition.
• Provide scalability, complement physical displays in showrooms, and be accessible anywhere.
• Increase awareness, preference, share, and average selling price (ASP).
In the Andersen VR Showroom, users start by choosing either the Home Design view or the Product Showcase. At any point, they can toggle between product selection and style exploration. Each view offers a guided tutorial through product and home design choices, concluding with the submission of their selections.
High-Level User Flow
Home Design View:
This view allows detailed interior and exterior customization to complement their product choices. Product slots are initially filled with "Ghost" elements until users make selections. They can further personalize their vision by choosing from six home styles and seven geographic regions.
Product Showcase View:
This view focuses on individual products like windows or doors. Users can customize colors and accessories. After choosing a product, they move on to the Home Design View.
Information Architecture:
Home Design
Product Showcase
Left Controller:
3-Sided Menu
3-Sided Menu
Over Head View
Mini Map
Styleframes
